Product leadership & consulting
Senior product judgment for founders and small teams building something new. Shipped by someone who has launched 0-1 products for enterprise B2B SaaS and AI companies.
Where we help
The early decisions decide whether a product works: what to build first, for whom, and what to cut. That's where we spend our time.
- Product discovery
- Who the product is for, what problem they'll pay to solve, and what you can learn before writing code. Ends with a decision, not a deck.
- 0-1 scope and roadmap
- A first release small enough to ship and big enough to prove the idea, plus an ordered list of what comes after and what to leave out.
- AI product strategy
- Where AI belongs in your product and where it doesn't: which jobs it should do, build versus buy, how you'll measure quality, and where a human stays in the loop.
- Fractional head of product
- Senior product ownership a few days a month: priorities, specs, working with your engineers or an outside dev shop, and keeping the team pointed at the right thing.
How it works
- 01
Send a note, then a call
Tell us what you're building through the form below. We reply by email to set up a free 30-minute call, and tell you honestly whether we're the right help.
- 02
Product sprint
A short, fixed-scope engagement: we talk to your users and team, test the riskiest assumptions, and settle scope.
- 03
Written plan
You get the plan in writing: who it's for, what ships first, what it takes, and the open risks. It's yours to hand to any team.
- 04
Stay involved, or don't
Optional ongoing product leadership, or we can build it with you. Many clients take the plan and run.
Common questions
Who is this for?
Founders and small teams building a new software or AI product, and companies adding a product line without anyone yet owning product decisions. If you have an idea and no head of product, this is the gap we fill.
Is it only for AI products?
No. Most of the work is the same for any software product: finding the real problem, cutting scope, and getting to a first release. AI adds its own questions, and we cover those when they apply.
How is this different from a consulting firm?
The person you talk to is the person doing the work, and that person has shipped new products for enterprise B2B SaaS and AI companies. You get a usable plan, not a framework.
Can you also build it?
Yes, if you want. We build custom software and AI products too. The plan isn't tied to us, though: you can take it to your own engineers or another shop.
What does it cost?
The intro call is free. After that, the product sprint is a fixed price agreed before it starts, so there are no surprise hours. Ongoing product leadership is a monthly retainer sized to how much time you need.
Tell us what you're trying to build
A rough idea is enough to start. We'll tell you what we'd do and what it takes.